About Paul

Excel Driving Academy’s founder Paul Cole is an Approved Driving Instructor Grade 6. Paul is also and Advanced Instructor and Driver and is currently completing his Diploma in driving Instruction. He is also an NVQ/QCF Assessor for Safe driving and supports Continued Professional Development ( CPD ) for all of his instructors.

Paul become and ADI in 2007 and at present has a very successful Driving Academy in his region, which boasts an 82% first time pass rate for 2013 and a 76% first time pass rate for 2014, a 79% first time pass rate for 2015 & a 77% first time pass rate for 2016. (National Average 45%) This is made possible by the hard work from our team of great instructors and their commitment to CPD.

Paul left Hampshire Constabulary in 2007 to become a Driving Instructor. During his time with the police he had a considerable amount of driver training along with understanding the factors resulting in road traffic collisions. This was the perfect grounding for driving instructing.

About Excel and the future

Excel Driving Academy is now branching out into your area and requires high quality Driving Instructors. Your Grade at present is not the most important factor as we will help and train you in any areas that you may require.

We just want professional Driving Instructors with drive and commitment and the want to better themselves to improve our industry.

Excel is a family run business. When you join us you will not just get a contract through the post nor will you just be one face of many. We value our instructors.

Striving to be the best

Paul will welcome you in person to go over any training requests, queries and to talk about CPD and our way forward. From the start you will feel part of our team.

There will also be chances for you to gain additional qualifications and potentially qualify for Government Funded Training Courses.

You, as part of Excel Driving Academy will receive FREE Standards Test Training if required which will be delivered by Paul along with any telephone support when and if you need it.

Excel strives to be the best and wants the best working with them.

Excel’s Masterplan

We have commissioned a high quality bespoke website to show our pupils and Driving Instructors that we are a highly professional company only wanting those standards in the training of our pupils and Instructors. We have a large budget which is allocated to Search Engine Optimisation (SEO) to put us at the top of organic web searches on Google in your area.

Although we strive to be the best, we still know that the personal touch is paramount.



If you want to become part of our amazing team and improve your income then keep reading. I hope you agree that you have nothing to loose but everything to gain.


Excel wants to offer an easy to understand low cost franchise to maximise your profits.

A contract that’s easy to understand with no jargon. Just an agreement which in the very unlikely event that you wish to leave, you only have to give us 4 weeks notice.


Search Engine Optimisation (SEO) is what puts your business at the top of organic web results. Excel Driving Academy has a large budget allocated to secure our position on Google. We will also invest in Sponsored Links and Ad words to keep us at the top of Google searches showing that we are committed to our Instructors. That’s why we want to be number one in that search and the first choice for Driving Lessons and Driving Instructors in your area.

We will also advertise locally, supply marketing materials along with your business cards and provide you with this high end website which will have a dedicated slot for you.


Excel will maintain an up to date social media link on Facebook, Twitter, Linked In and other relevant sites. In our experience many driving schools have these links but are woefully out of date thus missing advertising opportunities. We have also secured a budget to promote posts and offers on these sites to our target audience, their friends and families to gain maximum exposure.


Excel Driving Academy is an independently run family company. We will support your needs and requirements and our founder Paul Cole ADI (Grade 6) will meet you in person when you join our team. He will give you FREE standards test training (if required), advice on CPD and full support to ensure you become the best that you can.

We will not flood your area with Instructors which could dilute your pupil allocation and we will not charge you for any pupils which are allocated to you. No matter how many you receive. It’s one weekly cost so that you can budget around this and gain maximum earning potential.


You will be your own boss. Our Office (which has a Freephone mobile and Landline number) will contact you directly with enquiries. We will then ask you to make contact directly with the pupil and confirm to us when they’ve booked in. You are in charge of your diary.

The customer pays you direct, unless they’ve purchased bulk lessons online in which case we will transfer the fees to your designated account.

You can use you own car (not older than 5 years, please) We will supply the signage and roof box along with colour flyers, business cards, promotional gift cards, extra social media posts and SEO Optimistaion.


FRANCHISE FEE… ONLY £70 per week or £40.00 per week for a part time franchise ( 20hours )

* AMAZING SPECIAL OFFER * We are offering our ADI’s an amazing offer whereby you will receive 4 months FREE Franchise, that’s 4 months with nothing to pay. This is a saving of £1120.00..

4 WEEKS HOLIDAY PER YEAR ( dates must be cleared by office at least one month in advance of request)



Fill in our easy online form and start earning.

PDI Part 3 Recovery

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If you have passed Parts 1 and 2 but are struggling with Part 3, let us help you to gain your green badge by assisting you with your PSTs. This training is only £40 per hour, and could help you to avoid becoming one of the 78% of PDIs who fail their tests.


ADI Check Test Recovery

If the time is approaching for your Check Test, we can provide the additional training that you need to succeed and gain the grade that you are after. The cost of this is £90 for 2 hours of training

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